London has been one of the most important fashion capitals of the world. From the 1960’s happy movement to the famous London Fashion Week, the city of London has been home to some of the most important and revolutionary fashion movements which later turned into the international trends. If you are planning to become a part of this industry by starting your own retail clothing brand then there are a few things which you may want to consider or in other words this is going to be your guide to the Wholesale fashion London.
Gone are the days when one could make it big in the fashion business by simply setting up a small shop in the clothing market. This is the era of branding and people would trust none other than an established brand. The reason is, unlike the non branded clothing, branded clothing offers reliability, after sales service among other things which are more important to customers these days. But the truth is, a lot of retail brands fail to establish themselves due to substandard or outdated fashion clothing and they have their clothing suppliers/wholesalers to blame for that.
Let’s face it, you cannot simply invest millions in a manufacturing unit right in the beginning so you have no other choice to depend upon the wholesalers. But what you can do is be wise not to ruin your brand’s reputation by partnering up with the wrong wholesalers. Think about it, just like the retail clothing brands, there are also wholesale clothing brands which may not be as famous as the retail ones since they don’t advertise as much because they have a very different target audience. But you as a retailer need to be aware of these brands unless you are Gucci or Armani for that matter who can afford to manufacture customized clothing at a mass scale.
Most of the mediocre size boutiques and online clothing brands in London and the cities of the country, mostly rely upon the wholesalers as it is more cost effective and a lot less stress to be honest. But make no mistake, this could easily turn into one of your worst nightmares as well provided if you have not done your homework thoroughly. Like I said you might not see a wholesaler featured at billboards or TV ads but you are instead going to have to look them up online. If you are based in London then this should be really easy as there are a lot of wholesalers who are based in London.
The question is, how to decide which wholesaler you should choose when there could be hundreds of them, that’s where your research comes in. You need to be aware of the contemporary fashion trends so instead of shooting an arrow in the dark, you would actually be able to decide for yourself which of them have the clothing that is worth investing in. Furthermore, you can also go through the online reviews as they are mostly authentic. You cannot possibly expect another clothing brand to tell you where they get their clothing stock from.