“SEO without Content is like an Ice Cream cone without Ice Cream”
Stoney Degyeter
For the digital marketers of the contemporary world, SEO has always been a pickle, yet they try their best to optimize the websites to their full potential. They know that the better the SEO performance, the better the ranking of the website on Google. Besides, who does not want to rank at the top?
So, if you are also one of them and you also want to enhance the performance of SEO, you can not ignore content marketing. In short, content marketing is the staircase on which your website will climb and rank higher on Google. Hence, ignoring content marketing would be the last mistake you want to make, if you are working on enhancing the SEO performance of your website.
However, creating content is not the key to SEO success. Writing the content as per the trends is the ultimate key to boosting the search engine rankings and optimizing your website to its full potential. Don’t get confused yet. To simplify, as time flies, there are various trends in the content marketing industry that change for the better. So, if you want to optimize your website to its fullest potential, you need to keep improvising the content of your website as per the latest content marketing trends.
To assist you with the same, this blog will effectively highlight the top content marketing trends that can assist you in enhancing your SEO performance. So let’s dive right into the blog and unveil the secret of impressing Google and boosting the ranking of your website.
5 Extraordinary Content Marketing Trends For SEO
Creating Fascinating Video Content
As per statistics, by the end of 2022, 100 minutes will be the average time that an individual will spend on videos. Seeing the enhanced consumption of videos by audiences all over the globe, it is no hidden fact that video marketing will be one of the biggest trends in every form of marketing, and content marketing is no different.
Moreover, it is no hidden fact that when Google ranks your website, your web traffic is the major influential factor in the same. If we keep this in mind, then as per statistics, videos have a 41% higher click-through rate than plain text. So, if you will add videos to your content, it will increase your CTR as compared to only posting plain text. This all will lead to enhanced traffic to your website.
Furthermore, when you will add a video to your website, it will give an extra element to your visitors to spend time on your website. The more time your visitor spends on your website, the more Google thinks of you as a reliable source. All this together will lead to better performance of your website and hence better SEO.
Enhanced relevancy of Keywords
We all know that keyword optimization is the soul of search engine optimization. Without keyword optimization, your content will be lost on some millionth page of Google and we all know that it is just a waste of your time and efforts. Hence, you need to make sure that your content is always keyword-friendly and keyword optimized for a better ranking on search engines.
However, nowadays, Google focuses on the search intent of its users before ranking websites higher on the pages. So, if Google takes care of it, you have to pay extra attention to it. Hence, now in content marketing, understanding the search intent of your target audience and then optimizing your content keywords as per the intent is one of the latest trends of SEO. Following this trend will assist in the enhanced performance of SEO.
To define, Search intent is the purpose with which a user searches on Google. The search intent can be informative, navigational, commercial, or transactional. So, optimizing keywords and content as per the search intent is the ultimate combination you need for enhancing your SEO performance.
Moreover, when you are optimizing the content as per the search intent, it will assist you in personalizing the content as per the desires of your audience. This personalization of the content will assist you to connect with your target audience on a more personal level.
Moreover, if you offer a personalized experience on your website, it will reduce the bounce rate of your website and will escalate the engagement rate. This decreased bounce rate and enhanced engagement of your target audience will assist in boosting your SEO performance.
Additional benefits of User-generated Content
Whenever we discover something new online, what is the first thing that we do? Check reviews of the product or service. Right? Don’t worry you are not alone. As per statistics, 95% of consumers check reviews online before they purchase anything online.
If 95% of the consumers do it, then Google would have noticed it too. So, don’t you think that Google will also prefer the websites that have reviews over those that do not have reviews? Of course, it will. In fact, as per statistics, over 25% of the search results for the 20 largest brands in the world are linked to user-generated content.
This is where your UGC will assist you in enhancing the SEO performance of your website. In fact, the addition of UGC to the website will be one of the biggest trends of content marketing that will assist in enhancing the SEO performance of your website.
To define, UGC stands for user-generated content that is created by consumers in the form of reviews or for sharing their experience with the brand. This UGC will act as a social proof that will assist in attracting more and more leads to your website. Moreover, when you will get testimonials from your clients, it will also assist you in identifying the key areas of improvement. So, do not wait for your competitions to rank ahead of you and leverage the advantage of the thriving trend of UGC marketing.
Prioritization of Mobile-Friendly content
As per the latest reports, mobile devices create more than 54% of traffic worldwide. So, if the mobile-friendliness of the content will not be the latest content marketing trend now, then when will it be? Even Google is now prioritizing mobile-friendly content over others which even created more urgency for content marketers to produce content that is mobile-friendly.
To create mobile-friendly content, the first and foremost step is to give an impactful introduction to your content. To elaborate, we all will agree with the fact that mobile screens are way smaller than desktop screens. This implies that you have very less time to hook your target audience. For example, if you fail to impress your target audience with the introduction of your content while they are reading your content on mobile, it won't take long for them to switch to other web pages.
Another tip to create mobile-friendly content is to break your long paragraphs into subheadings and small paragraphs. The reason is whenever, users read content through their phones, as the screen is already small, so going through large paragraphs and huge chunks of content is just irritating and scary for the users.
So, if you want to make your content mobile-friendly, you need to present your content in short paragraphs and chunks so that your readers can quickly scan through your content and get the desired information. The more your content will be mobile-friendly, the better the SEO of your website will be. However, it is equally important to track your marketing campaigns with the right digital marketing metrics.
Enhanced Focus On Local SEO
If we take a dig at the statistics, 97% of search engine users have searched online to find a local business. So, if you are not optimizing your content for your local audience, you are missing out on some of the exceptional benefits of SEO performance.
So, If writing content for your overall audience is important, then it is important to sometimes write for your local audience as well. In fact, Local SEO is becoming another massive trend of content marketing in order to enhance the SEO performance of the overall website.
One of the crucial strategies that you can use to localize your content marketing is the use of keywords that are ranking the most in your local area. There are many tools such as SEMrush that allow you to find the keywords that rank locally.
Using those geo-specific keywords in your content will assist you in optimizing your content for local SEO as well. Besides, if your local SEO is strong, it will automatically contribute to your enhanced SEO performance. All this together will assist in accomplishing the SMART goals of your business by enhancing overall SEO performance.
To encapsulate, content marketing and SEO are both crucial wheels of a vehicle that will take your website to the first page of Google. Both of these are not complete without each other. Without a better content strategy, you can not optimize your search engine and without SEO, there is no point in writing content. So, you have to make sure, both go parallel to get the maximum results. Moreover, the above-given content marketing trends will assist you in escalating your SEO performance to another level.
