Candles are becoming increasingly popular in modern households. From scenting your house with their soothing aroma to using it for decorative purposes at your dinner tables, candles have hundreds of uses in our everyday life. If you are a brand manufacturing state-of-the-art candles and innovating with their quality- you need custom candle packaging to present your product in the best light. One of the most important things brands need to understand is that the candle trend is catching flame from social media trends. And the customer that reviews your product online, will be expecting it to be as engaging in terms of packaging as it is online. In this blog, we will discuss the beauty of packaging and how it enhances the appeal of your brand.
Packaging for products is an art that only the experts in it understand.
From careful attention to material to accurate display of design and
information, packaging plays a crucial role in building your brand’s image and
increasing customer loyalty. By innovating in packaging services, companies can
create a powerful brand with optimized retail value.
But how does custom packaging design for candles work?
1. Start with Research
The process of building a packaging style starts with researching your target audience, what type of market you are catering to, what brand
philosophy resonates with the values of your audience, what the trending
hit styles the market, and finally what are the demands of your product in terms
of packaging? For example, you are customizing your candles in unique shapes
and sizes. They may not be the standard round or rectangular-shaped candles in
a glass. They may be sculptures in unique sizes and shapes that would require
careful customization.
Once you have all these factors checked, you can start building your
custom candle box.
2. Select Material
There is a wide variety of materials available when it comes to custom candle boxes. Depending on how durable, sturdy, and robust you want your box to
be, you can choose between standard white, premium white, and naturally brown
kraft. Kraft is a sustainable and eco-friendly option that can be layered with
white cardboard for enhanced appeal. You can go for other natural materials
just as paper bags, poly mailers, etc. Natural materials are also cheaper and
cost-effective and can be customized to various shapes and sizes. If you are
looking for a luxurious and luscious look with finishes such as laminations, foiling, etc, the white cardboard variety may suit you better.
3. Design Your Box
The design of your custom candle box starts with dimensions, the number of
boxes required, and the type of finishes you need. This is because all these
elements combined determine the final cost of your box. Variations in design
can increase or decrease the total amount of budget that may be required for
your order. Companies like the Mailer Box offer many
cost-effective options that help you design a premium-looking yet budget-friendly candle box.
When designing, incorporate artworks and design elements that represent
the values of your product. Colors play a significant role in helping your
product stand out on the shelf. They set you apart from your competitors and
increase engagement.
Use bold, vibrant, and trending panties that emphasize the important
parts of your label. You can enhance your artwork with foiling, embossed or
debossed logos, or ribbons and stickers personalized to your brand.
When deciding on the colors, keep in mind the following:
-
The psychology: What is
the philosophy of your brand? Once identified research on colors that resonate
with your philosophy and depict the same values.
-
Occasion: If your
candles are targeted towards a special occasion such as valentines or an anniversary, ensure that your colors include red and pink to depict love.
- Organic: If you are a sustainability-focused brand that promotes organic ingredients, use natural colors with warm and earthy undertones.
4. Choose a Style
Custom candle boxes give you the freedom to choose between a wide range
of styles and sizes. For longer or large candles, you can design narrow boxes
with windows and flaps. The ideal thing about custom candle boxes is that you
can create them according to the shape of your product. Some popular trending
styles that you can explore include:
Gable boxes:
Gable boxes are interactive and have an extraordinary unboxing
experience. They come with a unique handle that allows engagement with the
product and the box. These boxes can be of square or rectangular shapes.
Taper boxes:
Wide and smartly short boxes designed for long candles.
Tealight Boxes
Designed and customized with inserts and windows, tealight candle boxes
keep small decorative candles secure during handling. These boxes can be
auto-lock or lid-off style.
